So, speaking of Twitter: Is social media the reason that award shows have been spiking in the ratings? It certainly makes sense. The Golden Globes have steadily gained viewers the last few years; January’s show had nearly 21 million people tune in, also the highest in a decade. Same with the Emmy Awards, which hit nearly a 10-year high in 2013 with about 18 million. The evidence is less clear with the Grammys, which has remained steady with around 28 million people but saw an (unusual) spike in 2012 after the death of Whitney Houston the night before the show. Of course, while weird things referenced on Twitter would motivate someone to turn on the TV, there are also other factors (i.e. people staying inside because of the weather) that could cause a rise in viewership; plus, the show was more family-friendly this year. Either way, social stats are becoming increasingly vital to the networks that produce the shows. Whatever they reasons, they are still celebrating higher ratings in the meantime; and the people who wanted a controversy-free host versus an offensive one can certainly claim victory.
Posted on: Tue, 04 Mar 2014 06:54:05 +0000
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