Social Beats Search In Referral Traffic for Second Time This Year - TopicsExpress

Social Beats Search In Referral Traffic for Second Time This Year (by Martin Beck for Marketing Land) There’s a chart at the top of BuzzFeed’s interesting new insights site that caught our eye. It shows the social media has surpassed search as the top driver of referral traffic to content on the web. Of course, BuzzFeed would be pushing that narrative; the site famously ignores SEO optimization strategy and focuses on creating content for maximum share-ability. BuzzFeed’s internal data, in fact, shows social drives five times more traffic than search. Read the full article via the link below.

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