Social Media, Marketing and PR: Whos Responsible for What? ift.tt/1fjuRNc Rattling off the job titles head of public relations, director of marketing and social media manager all in a row sounds like the start of a bad walks-into-a-bar joke. In all seriousness, though, if youre wondering whether your business really needs all three teams and thus team leaders — and how they should operate — youre not alone. See also: How to Bridge the Gap Between Online and Offline Marketing Its no secret that the face of public relations has changed in a major way since the advent of social media, which typically falls under the larger umbrella of general marketing. So who is responsible for what? When does the PR team handle social? Does your business need a separate social media division? Whats a growing business to do? Read more... More about Business, Social Marketing, Marketing, Small Business, and Startups
Posted on: Wed, 26 Mar 2014 20:55:02 +0000
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