*Social Media Profiling: A Marketing Must* By Miriam Hara Amidst the race to build healthy and hearty communities and following on Facebook and Twitter, there’s a false perception among many in marketing that social media is about mass. But it is quite the contrary. While it is true that with many brand communities the strength of communities is an objective, it is not the only achievable result of indicator of success nor is it the only tell tale sign of social media initiatives’ success. Consider this, marketing started with demographic targets and then started withe very psychographics profiling to get a clearer handle on what motivated their demographics. With the popularity of the social media channel, social media profiling is quickly emerging as a much needed tool in determining the success of any social media initiative by not only defining the demographics of a target but also by defining their motivations. buff.ly/1yb8yqF ------------------------ Donate to make these holidays special for the children at A.I. duPont Hospital in Wilmington, DE. Your support would be greatly appreciated! buff.ly/127Hiwc
Posted on: Tue, 02 Dec 2014 14:00:18 +0000
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