Social Media Sharks | Audit Your Social Media // Now Trending At The Social Media Sharks // A social media audit can be an extremely valuable practice. It can provide you with some insight into your strengths, indicating where additional resources should be invested, as well as showcase weaknesses where you need to improve upon your performance or restructure a part of your strategy. For Example you have to ask yourself this questions on your business. 1. Have you aligned your goals on social media with the goals of your brand in general? Keep in mind that social media is a tool that should be used to achieve business goals. Superficial or quantitative goals like a growth in audience size are good to have, but the focus should be on how social media is helping your brand achieve business goals in the short and long term. 2. Are the right departments involved in the use of social media? As with the point above, marketing is only one department where social media can have an impact. As a business, you might find that increased operational efficiency is a goal that social platforms can help obtain. In that case, determine which departments need to be leveraging social channels and make sure that they are doing so properly. 3. Do proper strategies exist for each of these departments, and are these strategies being adhered to? Once again, building off the last question, it is crucial that for each department where it has been determine that social media can be useful, a proper strategy has been developed and is being executed efficiently. this are some essential topics that you need to ask yourself before you continue promoting your social media for your business.
Posted on: Sat, 09 Aug 2014 20:38:11 +0000
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