Social Media Sharks | Increase Visibility on LinkedIn LinkedIn company pages are essential. Not just for brand visibility, but also for building and sustaining a useful community around your products and services. Here’s how you can make sure your LinkedIn company page is useful to people who are interested in what you do. Provide Expert Content That Solves Problems for Your Audience What types of content should you include in this section? White papers, case studies, blog posts, a list of products and services, how-to’s and more. Publish content that shows your expertise in the marketplace so readers come to you for a solution when they have a problem. Bonus Tip: Include as many SEO-rich keywords in your content as you can, since company pages are extremely SEO-friendly. This helps members search for your company with keywords directly from within LinkedIn. Use Images to Capture Attention. The popularity of infographics and other visual social media platforms like Instagram and Pinterest show how important visual media is to marketing. The cliché “a picture is worth a thousand words” also holds true on LinkedIn. Images make your LinkedIn company page visually appealing to visitors, so they’re more likely to consume and share your content—and direct their connections to your company page. Adobe uses graphics, videos and images to showcase its products and seminars. Use a compelling image in your LinkedIn company page banner, as well as in your updates, to enhance your visitors’ experiences and boost your visibility with other communities.
Posted on: Fri, 26 Sep 2014 13:46:46 +0000