Social Media is buzzing with information on if a FCC Broadcast host was silenced related to a media ad buy request. I cant personally comment on this since I dont have all the facts or information. What I can do is inform based solely on my educational experiences as a pending MBA how a Media Marketing Mix SWOT Analysis works. What a SWOT and SWOT Analyst is will be explained at the end of this post. **************** There is a difference between FCC Regulated Broadcast/Radio and Internet Programs and Podcast shows. Here are those differences: 1). Infrastructure-- FCC Regulated Stations are required to maintain the infrastructure to Broadcast their associated medium. I.E. -- Station Towers, Buildings, Equipment, Etc... (cont to follow me here --- leading to a point). 2). Range -- Because of the Infrastructure FCC Regulated Stations can reach a certain range and demographic of listeners. Particularity listeners who rely mainly on traditional forms of media for information. Others (usually under 55 years old) have what is called a Media Mix of Information -- traditional and social media (internet). The younger the demographic in age, the more the pendulum swings in their media mix towards social media v.s. traditional media. This pendulum swings heavy those traditional media v.s. social media if one is over 56 years old. 3). Habit - Despite the younger demographic media mix lending more toward social media, theyre heavy listeners of FCC Regulated radio programs. Again this is important for the Range point made in section two. Now younger individuals (usually under 45) even with a heavily reliance on FCC Regulated radio program are beginning to combine a Media Mix with Internet related podcast, video (i.e. -- Google Hangouts, You Tube, UStream, Vine, etc..) for information. The older set (over 46 years old) are slower to adapt to the Internet Media Mix due to habit. Its hard to break habits. 4). Availability - Everyone does not have the internet in their homes but most do have a TV or Radio. Particularity FCC Regulated TV or Radio. If individuals can control the message on either of the above two formats of information, they win the game by a 50% percentile. Next newspapers. Most newspapers print less than before the media consolidation of the traditional print press but still print newspapers none the less. Newspapers are available at a local 7-11, on the street for less than $2.50, at Mejiers, Krogers or at the local coffee shop for free. If one can control the message from traditional newspapers, they win the game by a 25% percentile. Add FCC Regulated Stations to this matrix of media buys (marketing strategy) and the number jumps to 75% percentile. So, once the public is more aware of how the Chess pieces lay on the board, the more aware theyre. Sadly, again social media range is limited and this post will be a prime example of those limitations. Internet information is limited but if those in social media strongly support (monetary) internet related media this can change. Yet, this has to change QUICKLY as a SWOT Analyst knows full well that Internet related media is a threat and all threats must be silenced for their long term strategy. By the way, what is SWOT by the way --- Strength, Weaknesses, Opportunities and Threats. I hope this helps! Thanks! Monica RW Executive Producer/Host/Owner Independent Underground News & Talk
Posted on: Sat, 19 Oct 2013 19:48:08 +0000
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