Social Network Advertising With Facebook and Twitter both being traded publicly, they are both trying to prove their advertising platform has merit. Can we offer these advertising services? of course. Will they actually provide auto dealers with a decent ROI? that may be less clear. The benefit to search advertising with adwords or bing is that you can put your company in front of prospects when they are most interested, when they’re researching their next vehicle. The benefit of advertising on social network sites is the viral nature of content sharing. While you pay for the click of a single user, that user may then spread your ad message to their network. Because of this social network advertising is best suited for brand awareness and community building. Both advertising platforms essentially amplify the effectiveness of your content marketing that already exists on that platform. You can pay to promote your tweets or posts so they show up in the feeds of users that have not followed/liked your company. What this means is if you are not actively building a community by responding to customer inquiries and testimonials on those platforms, advertising with them is less likely to produce hot leads. However, if you can build that community and expand it through advertising, you’ll already have an audience for your content marketing which can link back to your blog or website. The most effective social ads are promotions and special offers. By offering a special deal to that audience, you increase the likelihood that they will spread your message throughout their network. Using promoted posts/tweets on these promotions and special offers can be very effective at building an audience. The biggest difference between social network advertising and search advertising is that in search, the user is already looking for your products. With social network advertising, you have extra control over which demographics you want to advertise to, but no guarantee how motivated the lead will be. Since most automobiles are not impulse purchases, dealers will see the best ROI from search advertising. For more detail information about SEO/SEM please contact: Kevin Drongowski Senior Account Manager Integrated PPC Questions? 425-780-2774 Call or text
Posted on: Thu, 30 Jan 2014 03:22:18 +0000
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