Social media... Love it or hate it it is here to stay! A lot of clients we meet with are understandably wary of social media. Not engaging with it themselves during their spare time they often see it as either a fad, something that their children do or a waste of time in general. Facebook especially has a reputation for being a big time waster, and of little importance to a serious business. However this is misguided view and one that may potentially be costing your business money! The truth is that the importance of Social Media in marketing your business can not be underestimated. It is a relatively cost effective method of building a following, retaining that following and pushing your brands message, whether you are a sandwich shop or a record label the effects of a solid social media strategy can be impressive. Social media, in particular, Google +, Facebook, Twitter and a blog of some kind (Blogger, Wordpress, Tumblr etc) all massively help you to communicate, engage and interact with your customer base on a level that traditional advertising can not. Most importantly perhaps is social medias role in SEO. (Search Engine Optimisation). The science behind where your website ranks on the various search engines. An active and engaging social media campaign will help you to move up in section engine rankings and bring your online presence to life. It is more than just setting up a page. You will need to brand it well, and have a selection of engaging content to post in order to get people coming back to you. This may sound daunting but fear not! We can hep you with all aspects of social media marketing, from content to branding. Enabling you to have a consistent professional looking series of pages that, with very little effort, will benefit your business no matter what your size. Still not convinced... Well why not have a quick look at the 5 main reasons we recommend you consider it. typeonecreative/social-media-bother/
Posted on: Mon, 19 Jan 2015 08:50:04 +0000
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