Social media guidelines for use in the workplace/by employees (things you might not think you would have to say but end up having to): 1. DONT provide confidential or other proprietary information. If theres any question in your mind, err on the side of keeping silent. 2. DO identify yourself by name and, when relevant, your role, when you discuss your company or matters relating to it. 3. DONT write in the first person plural (e.g. we, us, our). Make it clear you speak for yourself and not on behalf of your firm. 4. DO be mindful that whatever you publish will be public for a long time, possibly for your entire career. 5. DONT violate copyright, fair use, or financial disclosure laws. When you quote somebody, link back to the source if possible. 6. DO make certain that your online profiles and related content are consistent with how you wish to present yourself to colleagues and clients. 7. DONT assume that posting anonymously will keep your true identity secret if you publish inappropriate comments and content. 8. DO take personal responsibility for the content that you publish on blogs, wikis, or any other public forum. 9. DONT forget that your firms brand is represented by its people and what you publish will inevitably reflect on that brand. 10. DO your best to add value by providing worthwhile information and perspective rather than mere opinion and bluster. 11. DONT cite or refer to the firms clients, partners, or suppliers without their approval. Doing so could land your firm in legal trouble. 12. DO show proper consideration for others privacy and for sensitivities that may exist concerning politics and religion. 13. DONT use ethnic slurs, personal insults, obscenity, or engage in any online conduct that would not be acceptable at work. Source: Inc.Com/Geoffrey James
Posted on: Fri, 02 May 2014 17:21:10 +0000
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