Socially Stephanie: How to Increase Your YouTube Views (#socialmedia info) Dear Socially Stephanie:My YouTube videos arent getting any traction. On average, they are about 20 minutes long and very informative. Am I doing something wrong or should I just say goodbye to YouTube as a marketing tool?Viewless in Virgina Dear Viewless,Video is big right now. Strike that: Video is HUGE right now. So no, dont give up on it. Instead, lets rethink the way you are YouTubeing and make it work for you.Now, you probably do understand the value in YouTube and video marketing; otherwise you wouldnt be creating videos. But in case you are on the fence, let me talk numbers for a second. Sit down, because this is going to blow you away. 100 million people watch online video each day. 50% of executives watch business-related videos on YouTube. Of those people, 65% of them will actually check out your video after they watch your video. Bingo!Let me throw a few more out there. On average, online users watch 16 minutes and 49 seconds of video per month. Theres your first problem. Your videos are longer than what the average person watches in a month. Thats not going to work. So we if 20 minutes is too long, whats the sweet spot? 5 minutes. 5 minutes and 5 minutes only. Thats all you need. Heres the good news: your 20-minute videos can be repurposed into four 5-minute videos, giving you more content to work with.If your videos are overlooked simply because they are too long, with a little tweaking and shortening you may see an instant change in views.The next thing that could be stifling the amount of views you are getting is something as simple as the way you upload your videos. And dont worry, you arent alone. Many videos I come across are missing key components like tags, descriptions and links. Leaving these areas vague or blank is problematic because it hinders your chances of being found. Remember YouTube is owned by Google, and Google means search.Heres how I want you to combat that. First, make sure you add a link to your website or landing page right away, in the description. You want traffic and you want to make it easy. Next, create a keyword heavy description that will allow people to find you while searching for the right things. This will also help you get found for related videos, which is muy importante. Some might even argue that transcribing your video in the description will help fill the space with context. See, simple changes.Lastly, you know that nothing just goes viral or gets a million views just because it is uploaded. You need to do your part to get it to the right people. Embed it on your site or in a blog post, share it on your social channels and seed it to your subscribers. Your fans know you, and theyre the most likely to watch it right away. The more views you get to begin with, the more chances you have to keep that momentum going.Good luck!Socially,StephanieDo you have a question for Socially Stephanie?Please email SociallyStephanie@socialmediatoday and let Stephanie help you solve your social quandaries, queries, and boondoggles. (Questions may be edited for length and clarity.)Illustration by Jesse Wells
Posted on: Fri, 17 Oct 2014 10:12:04 +0000
Recently Viewed Topics
© 2015