""Solidarity" in Lotte Wedel is preparing a letter to the President of the Lotte Group in Japan, where they want to describe the difficult situation on the Polish market and in the organization. The unions are hoping that the letter sent directly to the Japanese owner may take to improve the situation, because in Wedel, entire Management Board is Polish." Comment: Unfortunately, the situation on the Polish market will become increasingly difficult. There is a lack of new products and innovation, which has, for example Mondelenz (Kraft). Wedel should consider the introduction of (popular, well-known and innovative) LOTTE products. Finally, I wish to quote quotes of Marek Moczulski (former director of Mieszko): "You can not build brand strength on a single product.", "Wedel has great potential, as well as something that can not boast the competition, a great brand and years of tradition, but it may not be enough to win the chocolate war ".
Posted on: Thu, 08 Aug 2013 21:18:41 +0000
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