Some 91% of B2B marketers say they invested some budget in event marketing in 2014, according to a recent report from Regalix. More than half (57%) of B2B marketers say events were extremely significant for accelerating lead generation/growing their sales pipeline, and an additional 33% say events were somewhat significant. Most (57%) of the marketers surveyed say they organized only physical events in 2014; 35% conducted a combination of physical and online events; 9% were only virtual. The most popular type of event was conferences, with 72% of B2B marketers saying they had helped to conduct at least one. Other popular event types included tradeshows (66%) and exhibitions (55%). Read more: marketingprofs/charts/2014/26699/the-state-of-b2b-event-marketing#ixzz3MBVtd3GF
Posted on: Fri, 19 Dec 2014 22:00:01 +0000
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