Some Genius Is Trying to Open a McDonald’s Inside a Church Paul Di Lucca has a million-dollar idea to save Christianity: open a Mickey Ds in a church. Would you like that blood of Christ in BBQ or ranch? A budding young entrepreneur believes he can stop the rising tide of Christians abandoning the church by offering fries with that. Paul Di Lucca has turned to Indiegogo to help fund the purchase of a McDonald’s franchise that he one day hopes to open inside a house of worship. Christened the McMass Project, the proposition will cost around $1 million by Di Lucca’s estimates. But what the 28-year-old visionary lacks in capital, he is already making up for in marketing know-how. The fledgling campaign has a catchy slogan, “It’s time to pray different,” a slick promotional video and a hashtag for social media, #Feast4Jesus. Di Lucca’s also cooked up a clothing line of branded baseball hats and t-shirts featuring the McMass logo, a crucifix dangling above golden arches reimagined as flying buttresses in a cathedral. ~ Shane Dixon Kavanaugh, Vocativ (vimeo/user34552661/112127983)
Posted on: Tue, 02 Dec 2014 14:20:15 +0000
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