Some artists spend hundreds of dollars on studio time to create an album, but will not allocate a dime to a marketing budget to promote it. Performing in showcases only and sending out a bulletin on Twitter or Facebook twice a week about your album or mixtape is not an effective marketing plan. An effective Marketing strategy incorporates a promotional agenda that taps into the various targeted revenue streams to generate a potential Return On Investment.
Posted on: Thu, 20 Jun 2013 17:33:13 +0000
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