Some great tips by my friend Neil Patel at Crazy Egg on your CTA... A no-obligation statement that removes or reduces risk. In many cases, they’re asking for a free trial rather than a purchase. In other words, try us, you’ll like us. This gives people the confidence to buy. Contain some version of “Mail your acceptance card.” This is simple usability. You have to tell people what to do next. Today it would read, “Click the button below.” Encouragement to respond right away. That’s standard direct response. Don’t give people an option to wait and think about it. More here:
Posted on: Wed, 09 Jul 2014 21:00:27 +0000
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