Sony OOH Campaign- To showcase the larger than life imagery of a - TopicsExpress

Sony OOH Campaign- To showcase the larger than life imagery of a Serial “The OOH campaign was designed to achieve two folds of objective. The first objective was to create an impact for the show with visual imagery of lead characters in a fresh manner. And another target was to build frequency with the sampling for the show. We have allotted 20-25% of our budget to OOH medium”. – Gaurav Seth, Senior Vice President, Marketing & Communications - SET(Sony Entertainment Television) indiafoodbrief/index.php/premium/215570-sony-ooh-campaign-to-showcase-the-larger-than-life-imagery-of-a-serial-premium-outdoor-asia

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