South Africa is Porsche’s largest market in its 19-country Middle East & Africa region, beating out Dubai, Kuwait, Abu Dhabi and Qatar, according to a Reuters report in IndependentOnline. Now the luxury-car maker, owned by Volkswagen, seeks investors to set up showrooms and service centers all across the continent to increase sales and capitalize on Africa’s booming growth. Porsche’s Dubai-based regional unit, its fourth-largest subsidiary globally, already has centers in Angola, Nigeria and Ghana. Porsche has loyal, long-term customers in South Africa who keep coming back for more Porsches, said Public Relations Manager Anja Wood. Their fascination with the luxury vehicles “works over there in a very good way for us,” she said.
Posted on: Sat, 09 Nov 2013 07:04:55 +0000
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