South Asia’s rich vocabulary of creative crafts is the bases of its design identity and an integral part of its style signature. Yet over 1.3million artisans struggle to sustain their 10000 year old crafts traditions. Despite a rapidly growing market and vibrant fashion-based economies, these vanguards of tradition, lack modern market sensibilities and don’t have effective podiums to sell from. Determined to create sustainable change, a small group of like minded creative practitioners have launched an initiative ‘Needlecraft’ which seeks to preserve rare regional craft clusters, by providing ethical sustainable livelihood to artisans. Supporting this, creative designers like Jasbir Jamani are partnering change... Here is a sneak peek at Jasbirs initial pieces ........ taking the rare craft of chikankari, she has applied texture and thought, using timeless traditions in a trendy way.
Posted on: Sat, 02 Aug 2014 22:16:21 +0000
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