Steps to Successful PPC Campaigns Succeeding in a single PPC campaign is quite an accomplishment, but delivering results time and time again is something else entirely. Being able to consistently produce campaigns that achieve results is the difference between an amateur and a professional search engine marketer. In order to achieve consistent results, you need to follow a systematic process covering the same three core processes of research, implementation, and optimization. Use the following checklist whenever launching a new campaign: Research: Business Goals Research: Target Audience Research: Keyword Research Implementation: Campaign Structure Implementation: Ad Copy Implementation: Landing Page Development Implementation: Campaign Settings Optimization: Statistical Analysis Optimization: Refinement Optimization: Bid Management
Posted on: Sun, 26 Jan 2014 12:36:55 +0000
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