Storytelling is the new norm for agency folks. It is now considered the best, if not the only way to pitch a campaign to a client. But few have mastered the art of storytelling. A great story is a journey -- a riveting, inspiring, emotional path to something bigger than ourselves. To get there you have to be able to think differently, and perhaps more importantly, you need to be able to communicate your story as a team. Here are a few key tips that will make your story succeed.
Posted on: Tue, 06 May 2014 11:02:58 +0000
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