Strategy before Tactics: Determine a marketing strategy and then - TopicsExpress

Strategy before Tactics: Determine a marketing strategy and then build your marketing activities around delivering on the strategy. This strategy piece focuses on defining your ideal customer and differentiating your service/product. Not doing this forces you to compete on price alone. Not a place you want to be, unless you are Wal-Mart. If you are having a hard time identifying your ideal customer, consider having someone to consult your best customer to ask him or her why he or she uses or buys your service/product. You may be surprised about what they say about you. mlm-maximum-achievement

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