Subject: global mobile games market AppLift shares its insights on global gaming data that represent the current situation of mobile games market. The key takeaways of the analysis are given below. - In the U.S. Apple has essentially 54% of the global market to Android’s 37%. The situation is quite different in the countries of Eastern Europe, including Russia: here Android has accounted for a 50% market share, while iOS has just 21% of this share. In Western Europe, iOS and Android have 41% and 49%, respectively. - App revenue generated from smartphones for 2013 will be $8,5 billion. As for tablets, this is $3,7 billion. The revenues from tablets and smartphones by 2016 are expected to reach $10 and 14 billion respectively. - In the USA more than 90% of its revenue comes from free applications that offer in-app purchases. - The countries of Western and Eastern Europe hold the greatest potential for mobile marketing development since the revenues from applications are growing fastest here. - In Russia attracting a loyal gamer costs about $1,62 (on iOS) and $1,12 (on Android). In the USA this is $2,55 (iOS) and $1,46 (Android). Source: applift
Posted on: Wed, 06 Nov 2013 07:34:46 +0000
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