Subject: how to select keywords. Lately we’ve considered the matter of what to do with the app if we add it to the iTunes Connect. Today we share with you our experience in selecting the right keywords that are required for the productive promotion of applications in the App Store. Keyword is the search query entered by a user in a search engine bar. It may be any word, phrase or a sentence. Later we’ll tell about keywords for the App Store since the process of their selection is quite interesting. You should start with the application itself as in case of any optimization. Suppose you select keywords for a quiz game where you must guess idioms interpreted by emoticons. The first keywords that come to mind are smiles, phrases, quotes, guess, Emoji... You can sort out keywords, by which your application will find your target audience, for enough long time. But there is a very important point - the competition. For example one of the keywords for the Angry Birds game is “action”. So this keyword may correspond some other popular games like Subway Surfers and Plants vs. Zombies. It’s senseless to compete with them especially it refers to getting started games. However, if the application name contains this word, the situation is different. In this case your direct competitors may be applications with the same word in the title but not those popular games. How to fight for the traffic? Search for synonyms. If applying your keywords, the system displays applications with thousands of daily installs, so please use the other keywords. In order to get more traffic, do not make the name as a long sentence, filling it with the keywords of high demand. Please be reminded that the size of a title should attract rather than repel. We mentioned before that there are a lot of services to optimize the keywords. One of them is Sensortower that ranks the keywords by the traffic (one of the indicators are the queries from iPhone and iPad), which makes it possible to understand the search query relevance. It helps to find synonyms to highly competitive keywords. Also, this service provides daily analysis of your keywords. It means that you will always know which position your app appeared in for each search. We recommend to carefully analyzing the keywords. Each time you update your app, try to use new phrases, and once a user requested them, he will be interested in your application. Do not get a user confused and try to capture the traffic by the keywords that are not related to the application. Try to use100 characters for those keywords that can definitely result in organic traffic. And please remember: it’s preferable to have description and keywords in corresponding language for each localized version.
Posted on: Wed, 18 Sep 2013 10:03:35 +0000
Trending Topics
Recently Viewed Topics
© 2015