Super Bowl 2012 was Our Favorite game day! We had just completed a 3-part Investigative Report on the legal case of Rabbi Fred Neulander and The Vindication Project, Inc., (which I run), with Harry Hairston of NBC-10 WCAU-TV, Philadelphia, and the NBC station decided to run the 1st episode of our story after the game. NBC Affiliates get 30 seconds of free advertising, per hour, for their local News Programs to promote their newscast Super Bowl night, while they had a huge audience already tuned into NBC. From the pre-game shows starting at noon until the end of the game, we had over TEN 30 second promo ads for our story after the game. At $3 M per minute for adverting Super Bowl Sunday, our promo commercials had a value of over $15 M in advertising. Part -2 of our story aired the night after the game, and the 3rd part of our series would air Wednesday. But ........the story kept unfolding, and we ended up doing a 5 part news series with very high ratings over the next 2 weeks. NBC did a great job, and Harry Hairston won a Mid-Atlantic Emmy for his report. I was involved in much of the story and we have received many accolades for our work. Here is the promo that ran all day 2 years ago, and then Ill post the links to the news report(s) itself. I won the media Super Bowl MVP that day and have been blessed ever since. nbcphiladelphia/video/#!/news/local/Rabbi-Neulander-Speaks/138738859
Posted on: Sun, 02 Feb 2014 17:06:30 +0000
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