Sweetie, a virtual character designed by Lemz Amsterdam to snare - TopicsExpress

Sweetie, a virtual character designed by Lemz Amsterdam to snare pedophiles on the behalf of the children’s charity Terre des Hommes, is not only a great example of a creative technology solution but one that combines story and technology. Our Simon James, global lead for marketing performance analytics, recently had the opportunity to chat with Tim Claassen, the strategy partner behind the Cannes Lions Grand Prix for Good winning work, during the IPA Strategy Group’s creative diversity #IPAStrategy week. Read on for the background story and key learnings from the campaign: bit.ly/XHEoMb

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