TCEB inaugurates Thailand CONNECT The World Brand Communications Campaign for 2015 As host country for IT&CMA and CTW Asia-Pacific for the 13th consecutive year, Thailand is home to the worlds only double bill event of its kind from 31 September to 2 October 2014 at the Bangkok Convention Centre, Centara Grand at CentralWorld Bangkok. TCEB also aims to use the Asia-Pacific flagship MICE trade show as a strategic platform to officially launch its latest brand communications campaign to 2,657 delegates from 57 countries and territories around the world. Mr.Nopparat Maythaveekulchai, president of TCEB revealed that, The strategic direction to promote Thailands MICE industry is in response to the government policy of reinforcing international confidence in Thailand, and especially boosting the vibrancy of the countrys MICE industry, which helps connect business events to global success. For 2015, TCEB has developed the Thailand CONNECT The World: Global Businesses and Local Experts Link to Boost Business Events Success brand communications campaign, building on Thailands 2014 brand campaign. The Thailand CONNECT The World campaign builds on the strong legacy of the three fundamental pillars of Thailands MICE industry including 1) Destinations 2) Businesses and 3) People,by showcasing the best of all three elements.
Posted on: Wed, 01 Oct 2014 07:38:49 +0000
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