TFW Wall of Shame: In which opportunistic UCLA political science professor Michael Chwe likens the struggle for Civil Rights to marketing his new book... "Planning is essential. A very effective Civil Rights Movement tactic was the sit-in, in which black students sat at segregated lunch counters, causing the lunch counters to shut down and creating economic havoc. In the two months after the Feb. 1, 1960 sit-in in Greensboro, North Carolina, sit-ins had occurred in 69 cities. Many at the time saw this rapid spread as a spontaneous occurrence, like a dam breaking after decades of pent-up frustration, but it was actually the result of extensive planning and nonviolent protest training. Similarly, the publicists who helped me worked well in advance to get coverage to appear immediately after my publication date. They worked with several outlets at once, and thus news of my book seemed to break spontaneously, giving the impression of a groundswell of support, which turned into a real groundswell of support." blog.press.princeton.edu/2013/06/25/ucla-today-how-professors-can-get-publicity-for-their-scholarly-books/
Posted on: Wed, 26 Jun 2013 09:15:34 +0000
Trending Topics
Recently Viewed Topics
© 2015