THAILAND POISED TO BE ‘TOP OF MIND’ ASIAN MICE DESTINATION - TCEB Revs Up MICE Revenue with Major Meetings Industry Events: TCEB underlined its strategic vision to drive Thailand to become the ‘Top of Mind’ location for the MICE industry in Asia, showcasing its position as the region’s premiere, high quality MICE destination. TCEB has also put in place a market stimulation plan, in line with development initiatives to strengthen capabilities, in anticipation of the upcoming full integration of the ASEAN Economic Community. Both strategies were outlined at the fifth annual Meetings Industry Day 2014, which served as a platform to publicly announce TCEB’s marketing plan for the meetings, incentives travel, and conventions industries, all of which are major contributors to Thailand’s MICE industry. Demonstrating the importance of the DEVELOP Strategy, TCEB will emphasize collaboration among Thai MICE entrepreneurs, including hotels, airlines, associations and chambers of commerce in the Philippines and Myanmar. Much more here! bit.ly/1uheDhQ
Posted on: Tue, 09 Sep 2014 07:21:53 +0000
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