THE LIMITED SERVICE MYTH By Andi Wites It is a “you get what you pay for world”. This is true in both the service and the results that are part of working with a full service real estate agency and their company versus a “discount” brokerage organization The discount that is sold as a lower percentage professional fee provides a seller of real property a reduced fee but also reduced services. The entire transaction is likely to suffer and therefore will the bottom line! Discounters cannot provide all the marketing and services that a full service Realtor can. Full service real estate brokers offer extensive internet advertising, a large network of agents, professional pictures, and attention to details that greatly affect the seller’s pocket book as well as the process of the transaction. Discount real estate brokers cannot afford to invest the time and money in marketing or service to each individual client. They give the seller the right to do the work on their own or with salaried, inexperienced assistants. The value is in the Process – Full service makes you more money, it does not cost more! Marketing Strategy, Reputation and Networking Contract negotiation Transactions management Appraisal concerns Inspection issues THESE ARE THE AREAS THAT MOST IMPACT WHAT YOU WILL WALK AWAY WITH AT CLOSING, AND A SMOOTH CLOSING AT THAT! The bottom line is the savings is 0% to a loss. COMPENSATION is not a bad word. It is the remuneration to the agents to work hard and closely to their clients and bring a favorable contract resulting in a smooth and successful closing. Any licensed agent can list a home. It takes expertise and attention to details to obtain the best contract, price and terms for your or sale. Your property is likely the biggest investment of your life coupled with a very stressful time when moving from one place to another is involved. Full service means best results, and best price!
Posted on: Fri, 27 Sep 2013 18:35:51 +0000
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