THINK PAST PAGE ONE: That thing youre trying to sell more of... I bet my cotton socks that a trusted media outlet somewhere has talked about it. And you can ethically piggyback on their credibility. Sometimes the best search results are on pages 6, 7 or 23. Learn to search better. Think about what a reporter would write. Then type that into the search bar. Then keep clicking on the extra Os that Google gives ya. And to take this a step further: if I was reading a book like Salt, Sugar, Fat and I came across a factoid I could use to sway folk away from processed food, I would track down the study in the endnotes of the book, then search for the study online. Then I would Google the authors of the study, and Google the study, to see what other writers have already done to spin it. Maybe theyve already used a great angle I can ride. And then that takes me down a whole new avenue of investigation. Thats where the juicy stuff lives! And it adds layers of depth and believability to your marketing that lazy researchers cant match.
Posted on: Wed, 30 Jul 2014 13:00:52 +0000