TOTD: Is Your Company and Culture the Strong Horse, or Weak Horse? One of the key components of the ISIS strategic communications campaign, is to attract recruits or the uncommitted to their organization. To do that, they need to show potential recruits the culture and leadership, and what makes it strong and successful. Hence why you see copious conquest and battle videos on youtube, or you see groups implementing their ideal version of Islam where they govern. Publicly executing citizens of large nation states, causes those countries to react to and recognize that group in a forceful way. To have that attention, raises their street cred. They need to show they matter and that they are successful, and they need to show a culture that is attractive to like minded individuals. They also need to show the goal of the group, and show a unified and cohesive team striving for that goal. By showing off their culture and its successes, it gives that potential recruit watching the youtube video or reading the forums, the comfort that they are siding with the better group that will not waste their time and efforts. Like Usama Bin Laden stated, “When people see a strong horse and a weak horse, by nature they will like the strong horse.” For a company or team or any group, you need to be a strong horse and ensure that as many people as possible know about that culture and leadership that produced it. #EBFAS #stronghorse
Posted on: Sun, 14 Sep 2014 21:15:29 +0000
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