Talk about brilliant marketing! A project launched in Singapore - TopicsExpress

Talk about brilliant marketing! A project launched in Singapore just last month aims to increase homeless dog adoptions by placing life-sized cardboard images of real shelter dogs throughout two Ikea stores. Customers can scan a QR code attached to the dog to learn more about the dog and how to adopt it. Because what makes a house a home besides an Ikea bookcase? A dog, of course! Like this post if you would you love to see this at our own East Palo Alto Ikea!

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