Target the right peer group Surveys conducted by Bazaar Voice have shown that a higher ratio of online customers believe their fellow peers more than critics. For example, a study done on various electronics brands with a presence on Facebook show that 77 percent of clients considered the opinions of their peers than other external suggestions. Peers have close relations regardless of the extent to which they know each other. Naturally, you will be inclined to follow the recommendation of your friends and co-workers than you would any other source. Action: What have you done to make your personal brand message portable? By portable, I mean that someone must be able to easily say what make you unique or what you deliver to someone who is in their sphere of influence. Get the likes Secondly, to ensure your Facebook likes turn into good connections, you have to focus and know specifically who you would like to connect with. The more likes you get for your brand within your target on Facebook, the more connection power it gains. It’s not quantity here, it is quality. However, if you can increase the quantity of connectors (people who are at the hub of their industry or who naturally have a large connection of people who know, like and trust them), you increase your reach and visibility. Review! Review! Review! Apart from likes, you need also to urge Facebook users to review your services or products. Ensure that your Facebook page is the platform of choice when it comes to such reviews. Doing this has shown to help increase sales rather than harm your brand’s reputation as many people might think. A study by the Massachusetts Institute of Technology concluded that well composed and insightful remarks and reviews have positive impact on sales. For your personal brand, this is effective too. How many times has someone said something positive about you on your Facebook page? Do you provide them the opportunity to do so or are your updates focused on negatives, memes and off brand updates? I’m not saying to go out and solicit reviews. I am saying to provide a great forum and platform where someone can share a testimonial about you. [tweet this] For example, if you volunteer for a non-profit, communicate with them that you would like to forgo the plaque, trophy or gift and save that expense for them so it can be put towards their mission and you would rather have a letter of thanks that you can add to your personnel file and a public comment of thanks on your Facebook and LinkedIn page. Too bold for you to ask? Then, try a post with a photo of somewhere you’ve volunteered and say what you enjoy about working with this organization or why you are passionate about their cause. Then publicly thank them for the opportunity. Tag their page so that your contacts can find the organization in case you have inspired them to become volunteers themselves and then let the comments/feedback flow. Last but not least, after earning a substantive amount of likes and reviews, let your Facebook fans do the rest. Thank those who do make comments and provide feedback. Comment back and have a conversation with them on your page to encourage more conversation and to let them know that you do read and pay attention to what is posted. According to Forbes, close to 80 percent of those surveyed agreed that posts made by their friends have a major impact on their decisions. This justifies the fact that by motivating your personal brand advocates to share with their friends your values, you will significantly make a significant and powerful impact on your personal word of mouth.
Posted on: Fri, 18 Oct 2013 10:03:16 +0000
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