Tata Sky celebrates success in NE with singer Papon Tata Sky, the leading digital Pay-TV service provider in the country celebrated the successful association with singing sensation Papon, who was roped in during the football season to build awareness on high definition (HD) picture quality with HD set top box among the North Eastern states. The celebration was a result of the overwhelming response and acceptance of Tata Sky HD,adding to digitization within Assam, Nagaland, Manipur and Mizoram. Tata Skys association with Papon was to spread awareness on HD quality picture aiding consumers enjoy world class TV viewing experience during the football season. Print and outdoor campaign in Guwahati, Jagiroad, Boko,Kohima, Lakhipur,Rajgarh, Tangla led customers to make an informed decision about Tata Sky. Today cities, towns and villages across the North East are aware of the availability of better picture quality and innovative technology with Tata Sky HD and HD+ set top boxes. This is evident from the 110% increase in demand that Tata Sky witnessed with over the last three months. Speaking on the occasion, Papon said, I am delighted to be associated with Tata Sky, a brand that has redefined excellence in home entertainment. Being a football fan I closely followed the World Cup and my Tata Sky HD connection made the experience even more enjoyable with incredible picture and sound quality. Launched in 2006, Tata Sky is a JV between the TATA Group and 21st Century Fox. The company has invested in state-of-the-art digital infrastructure, partnered with global leaders to provide superior technology and set-up high-end 24x7 call centers across the country manned by multi-lingual customer service associates. The Tata Sky brand has achieved significant milestones, industry accolades and is rated as the No 1 DTH brand by the ET Brand Equity 2012 most trusted brand survey. Recently Tata Sky+ HD has been rated as the Product of the Year, 2013 in the DTH category. The company currently has a presence in 36,000 towns with over 13.5 million connections.
Posted on: Wed, 10 Sep 2014 09:21:57 +0000
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