Technology Helps Retailers Tap into Consumer Behavior Its all - TopicsExpress

Technology Helps Retailers Tap into Consumer Behavior Its all about tenchnology and simplicity. Retailers need to tackle the tough job of finding, collecting, and analyzing the vast amount of consumer behavioral data floating around on the internet. “It starts with data,” said Oksman. Bueno suggests retailers layer consumer Big Data with human psychology to expose the storyline of why people buy one product instead of another. And while technology is the key to understanding consumer Big Data, Jacobs drives home the importance of keeping things simple. What do you think is the most important data to analyse in retail? https://youtube/watch?v=U0htdVFyyZA

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