Television Audiences– Is it Time to Change the Current Cost Per Ratings Point to More Accepted Cost Per Thousand System Is the industry better off adopting the Cost Per Thousand (CPT) system, based on absolute numbers over Cost Per Rating (CPRP),a relative measure, to gauge television audiences?. Even as the industry witnesses a tumultuous argument over the efficacy of the current system of television audience measurement in the country, and broadcasters outright reject TAM Media Research - the sole agency measuring reach of television - what emerges is a hot debate over the very matrix of such measurement. indiafoodbrief/index.php/premium/213348-2013-09-05-16-15-43
Posted on: Thu, 05 Sep 2013 16:16:52 +0000
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