Television Is About To Change In A Big Way, Thanks To Search - TopicsExpress

Television Is About To Change In A Big Way, Thanks To Search America loves TV. Too bad our love affair with it is about to end. But we have “search” to thank for it. Because SEO plays a major role in the content funnel today, it is helping to make TV a thing of the past. Pulling the plug on TV According to Neilson’s 2013 cross-platform report released in March, there is a new segment redefining the TV viewership landscape. Neilson calls them “Zero-TV” households, or more commonly “cord cutters”: families who no longer watch TV. This new segment is still relatively small, at only 5% of the US population, but it is growing at a staggering 22% year over year. But why is America pulling the plug on TV? Viewers are replacing TV with online video. In fact, YouTube alone now serves over 4 billion video views daily, a 30% increase in the last 8 months. Read More: searchenginejournal/television-is-about-to-change-in-a-big-way-thanks-to-search/63403/

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