Telstra has officially opened the doors of its new Sydney headquarters following a $112 million refurbishment that has transformed the site into a state-of-the-art customer technology hub. The site includes a new world-class Telstra Discovery Store and a transformed ground floor reception with new collaboration spaces for Telstra staff and guests. CEO David Thodey said the 400 George Street building, which sits on the corner of George and King streets, demonstrates the company’s commitment to innovation. Key experiences and technology in the Telstra store: • Sandbox: interactive device labs where customers can compare handsets by placing them on a digital display to access information including price, camera, battery, speed and reviews. • Digital tickets: provide customers with an easy interactive way to find out more about Telstra’s products and services. They also make it faster for customers to purchase items as employees can scan the ticket directly on the floor rather than returning to a service desk. • Connected Life: a space where customers can explore how technology can enhance their day-to-day life, and consider what a Connected Life will look like in the future. • Connected Business: a dedicated space for business customers to learn more about Telstra’s business offerings, either by speaking directly with a Business Expert, or by exploring an interactive screen in their own time. • Centre Stage: an impressive three-storey high interactive screen displaying localised digital media content for customers to engage with. • Media Fountains: interactive displays that bring Telstra’s media properties including movies, music and sport to life for customers. • Beacons: customers using an iPhone 4S or above with iOS7+ who are logged into the Telstra 24x7 App will soon receive a welcome message on their mobile device as they enter the store and a “Thanks for visiting” message once they have exited the store.
Posted on: Tue, 21 Oct 2014 04:45:00 +0000
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