Text Message Marketing Rules If youre thinking about diving in to the world of SMS (short message service) marketing, but youre hesitant about contacting a provider because you dont know the first thing about it, youre not alone. Text message marketing may be one of the easiest, least costly and most effective forms of digital advertising to get involved in, but it is still a strange new world for many – after all, up until recently text messaging itself has belonged to the younger set, and its only been in the past few years that it has taken off in the over-thirty set. Here are the key phrases you need to be familiar with and understand; learn these and youll be ready to sit down with a text message marketing company who will have you sending text opportunities to your customers in no time. Short Code Short code is the five digit number that a consumer plugs in to their cell phone to dial onto your opt-in list. Its essentially your text phone number. The code can be a random series of numbers, but most successful campaigns use what is known as a vanity code that is more memorable - for example, Googles short code is 46643, which spells GOOGL. Keyword The keyword is the response that you ask the client to punch in once theyve dialed you; its the way they say yes. To your offer. So if youre a pizza shop offering buy one/get one free slices, your keyword may be SLICE. Clients will be instructed to text your keyword to your short code, so keywords need to be short and easy to remember. Call to Action This is your offer. In the example above, your call to action is the offer of the free slice of pizza if the client responds in a given amount of time. Message Flow This describes the text conversation itself. Once presented with the call to action via your supporting media, the client responds by texting the keyword to your short code. Your response, confirming receipt of their message, completes the message flow. Remember that all of your content must fit into 160 characters or less. To learn more about text message marketing visit us at FunnelPro where we help smart business owners and marketing managers generate targeted leads and drive sales with our text message marketing service.
Posted on: Wed, 20 Nov 2013 23:27:14 +0000
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