That Mahendra Singh Dhoni counts big money is common knowledge. But how valuable is the name Dhoni? Pretty much, actually. Believe it or not, but the India skipper raked in a whopping $21 million with his name in 2013. In fact, he ranks fifth among the worlds Top 10 Most Valuable Athlete Names. The list is headed by Swiss tennis ace Roger Federer and American golfing icon Tiger Woods, who made $46 million each in 2013. The name Dhonis is more valuable than Usain Bolt, Kobe Bryant, Li Na, Cristiano Ronaldo and — hold your breath — Lionel Messi. To quote a report on atpworldtour, tournament organisers have to shell out more than $1 million just to get a starting guarantee from Federers management. Consistency for so many years has benefitted Federers brand value greatly. In his case, it doesnt even matter if he wins another big tournament again, Hans-Willy Brockes, the head of Europäische Sponsoring Börse (ESB), told Credit Suisse. A brands value generally comes from its recognition and the ability to generate sales and earnings based on this recognition. Thats why Google and Apple are among the most valuable brands ever, while the brand value of Basler Läckerli cookies is much lower. WHATS IN A NAME? A LOT! Rank Athlete (Country) Sport Value 1. Roger Federer (SUI) Tennis $46 million Tiger Woods (USA) Golf $46 million 2. LeBron James (USA) Basketball $27 million 3. Phil Mickelson (USA) Golf $25 million 4. Maria Sharapova (RUS) Tennis $23 million 5. MS Dhoni (IND) Cricket $21 million 6. Usain Bolt (JAM) Track & Field $20 million 7. Kobe Bryant (USA) Basketball $19 million 8. Na Li (CHN) Tennis $15 million 9. Cristiano Ronaldo (POR) Football $13 million 10. Lionel Messi (ARG) Football $13 million. . .source cricbuzz
Posted on: Wed, 23 Jul 2014 07:23:11 +0000
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