“The Effects of Music in a Retail Setting on Real & Perceived Shopping Times” - Analyses revealed that individuals reported themselves as shopping longer when exposed to familiar music but actually shopped longer when exposed to unfamiliar music. - Music Familiarity. Two tapes were provided by a national supplier of environmental music. One tape consisted of familiar music, mostly top 40s song designed to appeal to college-aged individuals. The other tape was unfamiliar (to our subjects) music, older songs played in an instrumental form. Although songs on the unfamiliar music tape were less well-known to subjects, it was still likely that they would find it enjoyable as this music was designed by the providing firm to appeal to a broad cross-section of the population. - There was also a significant interaction effect between music familiarity and control of time for the Arousal measure. In the variable time condition, individuals reported greater arousal when listening to the unfamiliar music compared to familiar music. #AreYouOriginal
Posted on: Wed, 17 Dec 2014 14:45:00 +0000
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