The Game Awards host Geoff Keighley spoke with Polygon about the event. He stated that there were 1.93 million people who watched the award show. This is a 75 percent increase over Spike TVs Video Games Awards did a year ago. I am absolutely stunned by the results, said Keighley. We didnt have any marketing budget or TV spots for the show. Im used to having a lot of support resources — a promotional team, a digital media team, a PR team. All we had was the support of the game publishers and fans to spread the word and on social media. Its empowering that we as a community can get the word out virally about a show like this, he continued. I always knew the show would get a better critical response from the community, but in many ways I was making a more serious show that risked not having as much mainstream appeal. Thats why Kiefer Sutherland, Conan OBrien, Trey Parker and Imagine Dragons were such important bookings. All of them truly love games and came to celebrate our medium. The Game Awards was also received positively from gamers, which saw a 96 percent favorable rating on social media. There were more than 350,000 chat messages on Twitch, YouTube and MLGtv. viewers also watched an average 28 minutes of the show. This year we had to prove that the show is the right venue again for publishers, added Keighley. We made The Game Awards in about 3 months, so a lot of dev teams just werent ready. In many ways I made a show more ambitious than the budget we had. I mean we had something crazy like six music performances, and I think that resulted in some of the audio glitches you heard. Things like that are easy fixes but you still beat yourself up about it after the fact.
Posted on: Fri, 12 Dec 2014 03:41:09 +0000
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