The Institute on Asian Consumer Insight (ACI) will be hosting a delegation from Kansai University led by Professor Tomoko Kawakami, Board Member of the Japan Society of Marketing and Distribution (JSMD) and Japan Marketing Academy. Together with 12 undergraduate researchers, Professor Kawakami has conducted a series of studies on consumer behaviour in retail settings, in particular, about the effect of touch.They will be sharing their research findings with us during their visit here. The details of the event are as follows: Date: 13 September 2013 (Friday) Programme 12:00-14:00 Networking Lunch (NBS Student Lounge) 14:00-16:00 Seminar (Conference Room 2) Presentation Topics • Does Product Durability Affect the Need for Touch? • The Effect of Touch: How Product Sample Affects Consumer Perceptions • Consistency in Touch Preference: Empirical Results from Japan • Adoption of e-reading in Japan If you are keen to broaden your perspective and learn more about marketing, and also to network with the Japanese students, please email Ms Rachel Samuil, at [email protected], at ACI to register! You may also reach her at +65 6790 4966. We look forward to seeing you there!
Posted on: Thu, 12 Sep 2013 03:12:49 +0000
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