The Lesson From The Omnicom-Publicis Fiasco: Big Is Not A Strategy - TopicsExpress



          

The Lesson From The Omnicom-Publicis Fiasco: Big Is Not A Strategy onforb.es/1jw6imW The proposed $35 billion merger between Publicis and Omnicom didnt collapse last week because of cultural differences or because it stopped being a merger of equals, as the finger pointing suggests. The main reason it failed: There was nothing in it for the clients. For more insights on marketing from the c-suite, visit CMO Network: onforb.es/1hXXbWB
Posted on: Tue, 20 May 2014 15:34:49 +0000

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