The McDonald’s aesthetic. “In the early 1950s Richard and Maurice McDonald hired architect Stanley Clark Meston to design a drive-in hamburger stand that carried on the traditions of roadside architecture established in the 1920s and 1930s. In an age before ubiquitous mass media advertisements, the building was the advertisement. Meston made the entire building a sign specifically designed to attract customers from the road”.
Posted on: Thu, 25 Jul 2013 01:53:14 +0000