The NFL goes pink Oct 5-6! For the fifth year, the National Football League is teaming up with the Society through A Crucial Catch, a nationwide campaign that focuses on the importance of annual screenings, especially for women who are 40 and older. This year, the NFL has designated October 5-6 as its primary breast cancer awareness weekend; however, throughout the month of October, players, coaches, and referees at NFL games will sport pink game apparel to raise awareness for the campaign. All apparel worn will be auctioned off on the NFL auction Web site accessible via NFL/pink, with proceeds benefiting the American Cancer Society’s Community Health Advocates National Grants for Empowerment (CHANGE) program. The CHANGE program provides outreach and breast cancer screenings to women in underserved communities. Last year alone, the program raised approximately $1.7 million and we’ve received more than $4.6 million since our partnership with the NFL began.
Posted on: Fri, 27 Sep 2013 14:41:25 +0000
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