The NO MORE PSA Campaign, spearheaded by the Joyful Heart Foundation in partnership with NO MORE and directed by actress and advocate, Mariska Hargitay, involves more than 50 celebrities and public figures asking bystanders to get involved. Beginning September 2013, the three-year PSA campaign will roll out across the country in local and national markets via print, broadcast, online and outdoor advertising and in major airports and medical facilities. The Ad Council’s Endorsed Campaign program has endorsed the campaign, and The Entertainment Industry Foundation is also helping generate awareness. Other major partnerships include Viacom, Lifetime Television, ConnectiVISION Digital Networks/ClearVISION and OK TV!.
Posted on: Tue, 24 Sep 2013 13:34:50 +0000