The No. 1 Reason Business Ideas Fail and How You Can Avoid - TopicsExpress

The No. 1 Reason Business Ideas Fail and How You Can Avoid It Read more: entrepreneur/article/228375#ixzz2f8juaYWo I have a friend who has a steady stream of ideas -- both great and hair-brained. A lot of times he comes up with viable new product ideas, but only occasionally stays the course required to bring the good ones to market. As a professional innovation consultant and brand developer, for me, this is like nails on a chalkboard. Most recently, he brought me some samples for a chocolate eggnog he was developing. It was tasty, but the flavor profile needed tweaking and the packaging and marketing needed work. It had potential, if only he kept working on it. But the thought of having to continue in the development process was too daunting, or disappointing, or a combination of both, so he shelved the idea. Read more: entrepreneur/article/228375#ixzz2f8jnjs1X

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