The Pepsi-owned brand was sued for false advertising and misleading labels. Pepsi’s popular Naked Juice line has been forced to strip the words “all natural” from its labels after a class-action suit determined the claim was misleading and false. Naked Juice Co. agreed to pay $9 million to settle the suit, which was brought by a group of consumers who alleged the juices and smoothies could not be called natural and GMO-free. Under the terms of the settlement, Naked Juice can continue to deny that they misled the public, but they are changing the labels nonetheless. The suit, which was filed in the U.S. District Court for the Central District of California, alleged that Naked Juice couldn’t call their products all natural because they contained Archer Daniels Midland’s Fibersol-2 (“a soluble corn fiber that acts as a low-calorie bulking agent”), fructooligosaccharides (an alternative sweetener), and genetically modified soy. Naked Juice laid the blame for the labeling confusion at the feet of the Feds, saying there’s not enough “guidance” as to what can be called “natural.” banoosh/blog/2013/07/20/natures-not-in-it-naked-juice-forced-to-remove-all-natural-from-labels/
Posted on: Fri, 06 Sep 2013 14:25:13 +0000